Fractional CMO & Advisor

Colby Jones – Fractional CMO & Marketing Advisor for High-Profile Creators, Founders, and Public Executives — Building Influence Across Personal Brands and Portfolio Companies

As a fractional CMO and marketing advisor, I partner with Creator-centric SaaS companies, female-founders, high-profile creators, and visionary executives to market themselves and their portfolio companies as one cohesive force.

With over 15 years of experience as a strategic marketing leader, I’ve driven measurable brand growth and customer engagement at both Fortune 500 retail and hyper-growth tech. At LTK (formerly LIKEtoKNOW.it), I played a key role in scaling the influencer marketing platform to a $2B+ valuation and $5B+ in annual retail sales driven through the app. Earlier in my career at Nordstrom Corporate, I led marketing initiatives that delivered +70% year-over-year sales growth for a luxury division, spearheaded new store openings across the South, and executed high-impact in-store events and experiential marketing.

I help creator-centric tech platforms, ambitious brand-forward companies and their founders accelerate brand growth through high-impact go-to-market (GTM) strategies, product marketing, influencer marketing, and brand storytelling. My approach combines sharp product marketing frameworks, authentic brand storytelling, influencer and partnership strategies, and data-driven full-funnel execution to build influence, drive revenue, and create lasting competitive advantage.

My expertise spans:

• Integrated Go-to-Market (GTM) Strategies

• Product Marketing, Storytelling & Positioning

• Influencer & Creator Marketing

• Brand Development & Storytelling

• Growth Marketing & Acquisition

• Experiential, Content, Events, PR, and Partnership Marketing

I’ve led cross-functional teams through periods of rapid scaling, transforming ideas into thriving brands and businesses. This hands-on leadership, combined with my own entrepreneurial journey (which began when I launched my first business at age 11), gives me a unique ability to blend strategic rigor, operational execellance with creative intuition.

I’m especially passionate about supporting female entrepreneurs and women leaders who are building disruptive brands and breaking new ground. There’s nothing I love more than watching a great idea, a strong team, or a bold brand come to life and scale with intention.

If you're a founder, executive, or leadership team ready to elevate your marketing strategy, drive sustainable growth, and build real influence — I’d love to connect.