Fractional CMO & Consultant

Thanks for stopping by! I am Colby Jones, providing fractional CMO, GTM & marketing strategy consulting, and advising to female-founded startups, creator-centric retail/CPG, and Creators applying a strategic framework of product marketing theories with brand marketing tactics to build influence.

As a strategic marketing leader with 15+ years of experience driving brand growth and customer engagement across Fortune 500 retail and hyper-growth influencer marketing platform & app, LTK, I helped scale the platform to a $2B+ valuation and $5B+ annual retail sales. In Fortune 500 retail, Nordstrom Corporate, I led a team to achieve +70% increase in sales YoY for a luxury division, led the store openings across the South, and supported in-store marketing and events.

As a Creator expert, consulting clients span across Creator-centric SaaS tech, CPG, retail, and Creators.

Core expertise spans integrated go-to-market strategies, product marketing, growth initiatives, influencer marketing and brand development. Delivering data driven marketing strategies and full-funnel impact across multiple customer segments, product development, and revenue generation.

I have held various positions across Brand Marketing, Experiential Marketing, Content Marketing, Partnerships, Product Marketing and Marketing Strategy leading my immediate team and cross-functional teams through compounding hyper-growth transformations.

First starting my first business at age 11, I was born with the entrepreneurial drive to not only build my own brand, but support others in manufacturing their dreams.

I find immense joy in building something and watching it thrive—a brand, an idea, a team, and supporting female entrepreneurs and female leaders to disrupt and soar. If this sounds like you, I would love to connect!