Fractional Leader & Strategy Consultant

Nice to meet you!

I am a strategic marketing leader with 14+ years of experience driving brand growth and customer engagement across Fortune 500 retail and female-led high-growth influencer marketing platform & app. At LTK (previously known as rewardStyle & LIKEtoKNOW.it), I helped scale the platform to a $2B+ valuation—specializing in modern brand building and scaling for entrepreneurs and early-stage businesses.

I have held various positions across Brand Marketing, Experiential Marketing, Content Marketing, Partnerships, Product Marketing and most recently, Marketing Strategy leading an immediate team and cross-functional teams through compounding hyper-growth transformation.

First starting a business at an early age, I was born with the entrepreneurial drive to not only build my own brand, but support others in manufacturing their dreams.

I find immense joy in building something and watching it thrive—a brand, an idea, a team, and supporting female entrepreneurs to disrupt and soar. If this sounds like you, I would love to connect and learn more.

My philosophy

Lead and teach you or your team to fish; so you can continue to fish beyond our time together. Coach, listen, and learn together, to build the best plan that meets your customer’s needs and moves the needle.

A creative mind

I am a creative and business strategist at heart, through and through. I love freelance photography, travel UGC, and influencer editorial photography.

“Colby is a marketing leader with a storyteller’s instinct. At LTK, she transforms big ideas into market-moving strategies, driving product launches, shaping brand narratives, and creating experiences that resonate. Colby brings a unique mix of creativity, precision, and a deep understanding of what makes an audience tick. She knows how to cut through the noise, connect the dots, and bring teams together to make campaigns and brands that really matter.”

- Mary Williams, former employer