Colby Jones Consulting
The GTM Playbook for our AI Era
SparkNotes for Go-to-Market the Right Way — a complete, no-fluff framework for founders and builders launching in the most competitive market in history.
Instant digital download · One-time payment
You've built something real. Now you have to go to market.
Most founders and engineers are exceptional at building. GTM is a different game — and it costs most teams months and thousands of dollars to figure out what the right framework actually looks like.
- You're not sure who your ICP actually is — or how specific to get
- Your messaging feels off but you can't pinpoint why
- You've launched, but traction isn't where it should be
- You know you need a GTM strategy, but nobody gave you a clear playbook
- You're building an AI product in a market that didn't exist two years ago
The Product
A complete GTM operating system — built for how products actually get to market today.
The CJC GTM Playbook fuses product marketing theory — the logical, structured thinking around ICP, positioning, and PMF — with the brand marketing execution that actually gets remembered. It's the framework born from working hands-on with companies across industries, distilled into one actionable guide.
This isn't a 300-page textbook or a vague strategy deck. It's a tight, structured playbook you can actually use — from day one of ideation through launch, post-launch, and scale. Every section ends with a concrete action item list so you always know what to do next.
Built specifically for you if you're:
An AI Founder
You're building a product in a market that's evolving week by week. You need a GTM that's structured enough to execute but flexible enough to iterate fast.
An Engineer Launching a Tool
You can build anything. GTM is the unfamiliar layer. This playbook translates marketing strategy into a logical, systematic framework that makes sense to a builder's mind.
A First-Time Founder
You're launching something for the first time and you don't want to waste money on channels that don't work or messaging that doesn't land. Start from the right foundation.
What's Inside
8 sections. End-to-end. Nothing skipped.
Each section covers the strategy, the framework, and the exact action items to execute. Built in sequence — but also usable as a reference guide at any stage.
Opportunity & Market Analysis
ICP definition, PMF signals, competitive analysis, TAM, and how to find your white space before you write a word of messaging.
Positioning & Messaging
Problem statement, WIIFM framework, positioning statement, 3-4 USPs, tagline testing, and the power of personal brand as a GTM lever.
How to Communicate
Full messaging hierarchy mapped to each funnel stage — TOFU, MOFU, BOFU, and post-conversion. Right message, right channel, right time.
Pre-Launch
Building in public, launching a list, email + SMS capture strategy, early nurture sequences, and how to arrive at launch day with a warm audience.
Launch — GTM Strategy & Tactics
5-phase GTM launch timeline, channel-to-funnel mapping, paid ads approach, social media tactics, earned + owned + borrowed media, and how to convert all remaining interest.
Post-Launch
Follow-up cadence with users and non-users, conversion metrics to watch, and how to build the distribution engine that compounds over time.
Operations & Best Practices
Full-funnel KPIs, CAC/LTV framework, tech stack recommendations at every budget level, customer service processes, and budget allocation strategy.
Scaling
Automations that actually move revenue, platforms for each stage of growth, margin management, and the fundamentals that never change no matter how big you get.
Most companies go to market from one angle — either all brand or all product. The magic is in the middle.
This playbook is the only framework that brings both disciplines together — not as a compromise, but as a superpower.
About the Author
Built from the real work, not the theory.
Colby Jones has worked hands-on with companies across industries — from early-stage startups to growing product teams — developing and executing GTM strategy at every stage of growth. The CJC GTM Playbook is the distillation of that work: the framework that actually shows up in the field.
The approach combines product marketing theory — the structured thinking around ICP, positioning, and product-market fit — with brand marketing execution. Because in tech, your product is your brand, and how you show up in market shapes perception before anyone ever signs up.
Get the Playbook
One playbook. Everything you need to go to market.
No subscription. No fluff. Just the framework.
GTM Playbook for the AI Era
One-time payment · Instant digital download
- Complete 8-section GTM framework (23 pages)
- Opportunity & market analysis methodology
- Positioning, messaging & USP frameworks
- Full messaging hierarchy by funnel stage
- 5-phase launch timeline & tactics
- Operations, KPIs & tech stack guide
- Scaling playbook for post-launch growth
- Action item checklists at every stage
Instant access after purchase
Common Questions
Is this for B2B or B2C?
Both. The framework covers both go-to-market models and calls out where strategy diverges — like ICP definition, channel mix, and ad platforms. It's especially well-suited for early-stage tech products, AI tools, and SaaS.
I'm an engineer, not a marketer. Will this make sense to me?
Yes — this was built with that in mind. The framework is logical, structured, and systematic. Marketing strategy, translated into a way that maps to how builders think. No buzzword bloat.
I already launched. Is it too late to use this?
Not at all. The playbook covers pre-launch, launch, post-launch, and scaling — each section stands on its own. If you've already launched and want to sharpen your positioning, fix your funnel, or build better distribution, start with sections 2, 3, and 6.
What format does the playbook come in?
You'll receive a downloadable PDF, ready to use immediately after purchase.
Do you offer consulting alongside this?
Yes. If you want hands-on GTM support beyond the playbook, reach out at colbyjonesconsulting.com.
Stop guessing. Start going to market with a real framework.
The playbook is ready when you are. One-time purchase, instant access.
Get the GTM Playbook — $247